Customer Sales Executive – Andheri, Mumbai

About the role

The Customer Sales Executive (CE) will act as PepsiCo’s market representative, partnering with distributors to grow sales, improve distribution and ensure product availability. The role involves coaching sales teams, executing joint business plans and solving market challenges to drive sustainable revenue growth.

Key responsibilities

• Achieve secondary monthly sales targets and gross revenue growth.
• Plan efficient sales routes to boost productivity and increase net distribution.
• Expand weighted distribution by adding SKUs to existing outlets.
• Ensure stock availability and rack execution according to planograms.
• Build strong relationships with customers to maximize satisfaction.
• Provide one‑on‑one training for PSRs, set monthly targets and coach salesmen on market execution.
• Monitor performance through sales reports and motivate teams with incentives.
• Manage distributor appointments, health (ROI) and compliance with joint business plans.
• Recruit, retain and develop sales representatives.
• Control product expiry by enforcing FIFO and stacking norms.
• Track timely order delivery and ensure food compliance across the distributor network.

Required profile

• Undergraduate degree; postgraduate qualification preferred (MBA desirable).
• Experience in sales, distribution or FMCG environments is advantageous.
• Strong analytical and planning abilities.
• Excellent communication and relationship‑building skills.

Required skills