State/Area Sales Manager – HORECA (Bangalore/Hyderabad)

About the role

The State/Area Sales Manager will lead the HORECA and institutional sales effort across Bangalore and Hyderabad, driving volume, value and market share for the company’s food‑service portfolio.

Key responsibilities

• Explore new business avenues and acquire fresh food‑service accounts within the HORECA segment.
• Achieve sales targets related to volume, value, market share and new account acquisition.
• Engage with stakeholders such as unit head chefs, contract catering managers, procurement heads, purchase managers and general managers.
• Map client requirements to appropriate products and services while ensuring profitability.
• Maintain high customer satisfaction by meeting delivery and service quality standards.
• Define and execute monthly and quarterly plans to expand product presence in the region.
• Drive B2B sales across various HORECA channels and manage stockist/distributor relationships.
• Lead and mentor a sales team, reviewing performance data and reporting on sales efficiency and achievement.

Required profile

• 4 to 15 years of experience in HORECA sales.
• Graduate degree; MBA/PGDM in Sales, Marketing, Business or Hospitality preferred.
• Proven ability to acquire and retain institutional food‑service accounts.
• Strong relationship‑building skills with senior procurement and culinary stakeholders.
• Excellent written and verbal communication abilities.

Required skills