Digital Marketing Strategist

About the role

The Head of Culture & Content will define and amplify the cultural positioning of Galeries Lafayette India through engaging, relevant, and inspiring content. This role develops and executes a comprehensive content strategy that celebrates luxury, art, fashion, and lifestyle, strengthening the brand’s identity as a cultural leader.

Key responsibilities

• Define the cultural positioning of Galeries Lafayette India and ensure it aligns with the luxury brand ethos.
• Develop and implement a holistic content strategy across digital and offline channels.
• Create and curate engaging content that highlights luxury, art, fashion, and lifestyle themes.
• Collaborate with internal and external stakeholders to maintain a consistent and elevated brand narrative.
• Monitor content performance, analyze audience insights, and refine strategies accordingly.
• Ensure all communications reflect the brand’s premium positioning and cultural relevance.

Required profile

• Proven experience in content strategy or digital marketing within the luxury, fashion, or lifestyle sector.
• Strong storytelling ability and a deep understanding of cultural trends.
• Excellent collaboration skills to work with cross‑functional teams.
• Ability to translate brand values into compelling, audience‑focused content.

Required skills