Wedding Marketing & Sales Assistant

About the role

The Wedding Marketing & Sales Assistant supports the marketing and sales teams by managing digital listings, creating social media content, and handling inbound client inquiries. This role combines creative content production with lead qualification to help drive bookings for wedding events.

Key responsibilities

• Manage and optimise digital listings on Google Business Profile, wedding directories and other platforms, updating content, photos and responding to reviews.
• Create and maintain content calendars for Instagram, LinkedIn, Pinterest and schedule posts using approved tools.
• Plan and execute photoshoots, reels and short‑form videos at weddings, venues and related events.
• Assist in writing blogs, website copy, social media captions and email marketing campaigns.
• Research and develop relationships with venues, photographers, decorators, influencers and other industry partners.
• Track and analyse performance of PPC, social media campaigns, website traffic and lead generation; prepare monthly performance reports.
• Handle inbound sales inquiries via phone, WhatsApp, website forms and social channels; qualify leads and conduct discovery calls.
• Coordinate meetings between prospective clients and senior planners, support venue visits and prepare basic proposals and presentations.

Required profile

• Bachelor's degree or diploma in Marketing, Mass Communication, Business Administration, Hospitality Management, Event Management or related field.
• 1–2 years of experience in digital marketing, inside sales, business development, hospitality sales or wedding planning; fresh graduates with strong communication skills may be considered.

Required skills

• Proficiency in Canva, Microsoft PowerPoint, Microsoft Excel and Google Workspace.
• Familiarity with CRM software and lead‑management systems.
• Understanding of social media management platforms and content scheduling tools.
• Basic knowledge of Meta Ads and Google Ads for digital advertising.
• Ability to prepare performance reports and analyse campaign results.