SEO Manager

About the role

The SEO Manager develops, implements and manages search engine optimization strategies that increase the visibility of the company's website in search engines, drive organic traffic and improve conversion rates. The role requires a deep understanding of current SEO best practices, analytics, keyword strategies and a passion for keeping up with the latest trends and algorithm changes.

Key responsibilities

• Develop and execute SEO strategies, identify key SEO KPIs and monitor and report on them
• Conduct keyword research and work with content teams to embed keywords in content
• Optimize on-page elements such as meta tags, headers, URLs and images, and internal linking
• Build off-page authority through link-building and manage relationships with partners, bloggers and influencers
• Work with developers on site structure, page speed, mobile responsiveness and crawlability, and run regular site audits
• Track performance with Google Analytics, Google Search Console and other SEO tools, and report to senior management
• Analyze competitors' SEO strategies and recommend improvements
• Collaborate with content, marketing and development teams and stay current with SEO trends and algorithm updates

Required profile

• Bachelor's or Master's degree in Marketing, Communications, Information Technology or a related field
• 6+ years of experience in SEO; experience managing SEO for a large-scale website is a plus