Senior Product Marketing Specialist

About the role

Zafin is an AI platform company for regulated institutions, offering AIOS, a banking platform and an integration platform. It is looking for an experienced B2B SaaS product marketer to own Product Marketing workstreams for assigned platforms, solutions and initiatives. The role reports to the Director, Product Marketing and is hybrid, based in Chennai with two to three days per week in the office.

Key responsibilities

• Partner with Market Intelligence to turn customer, prospect, Sales and Product insights into actionable recommendations, and build buyer personas and competitive differentiation.
• Develop product positioning, value propositions and messaging, translating complex technical capabilities into clear narratives.
• Own go-to-market plans and product launches, coordinating Product, Sales, Pre-Sales, Industry Advisory and other Marketing teams, and evaluate launch performance.
• Create product narratives, messaging briefs, solution briefs, presentations and launch content, and partner with Brand and Integrated Marketing on campaigns, case studies, thought leadership, videos and webinars.
• Support campaigns, PR and market activation, and use performance data and customer feedback to continuously improve messaging and execution.
• Use AI across research, competitive analysis and content creation, and build repeatable AI-enabled workflows and templates.

Required profile

• 4-6+ years of experience in B2B SaaS or enterprise software product marketing, owning positioning, messaging, launches or go-to-market programs.
• Bachelor's degree in marketing, Business or a related field, or equivalent professional experience.
• Experience using market research, customer insights and performance data to inform decisions.
• Ability to collaborate across Product, Sales, Marketing and technical teams and to manage priorities independently.

Required skills

• Excellent writing, communication and storytelling skills, making complex technical concepts clear.
• Strong analytical thinking and commercial judgment.
• Comfortable using Microsoft Copilot and other approved enterprise AI tools, with proven repeatable AI workflows.

Bonus points: experience in financial services, banking or fintech, account-based marketing, and Product Marketing Alliance or Pragmatic Institute certification.

What we offer

• Competitive salary and annual bonus potential.
• Paid time off, paid volunteering days and wellness benefits.
• Professional growth and career advancement opportunities.