Deputy Manager - Search & Performance Marketing

About the role

Ingram Micro is hiring a Deputy Manager for Search & Performance Marketing in Chennai. The role owns the end-to-end growth strategy across paid and organic search, leading SEM, SEO, AEO and GEO, and managing a team of performance marketing specialists.

Key responsibilities

• Own the growth strategy across paid and organic search, aligned to acquisition, revenue and pipeline goals, and define performance frameworks with measurable ROI and ROAS.
• Run SEM campaigns on Google Ads and Bing Ads (Search, Display, Performance Max, YouTube), overseeing keywords, bidding, budget, ad copy and campaign structure.
• Own SEO strategy (on-page, off-page, technical), lead AEO initiatives and drive GEO strategies for AI-generated search experiences.
• Lead, mentor and develop a team of performance marketing specialists, set goals and KPIs, and run performance reviews and coaching.
• Build integrated performance reporting across SEM, SEO, AEO and GEO, translating data into strategic insights.
• Collaborate with marketing, creative, content, web, CRM, analytics and technology teams, and with external agencies or vendors.
• Ensure compliance with platform policies, search engine guidelines, brand standards and data privacy regulations.

Required profile

• 8+ years of experience in Growth Marketing, Performance Marketing, SEM and SEO.
• Prior experience leading or mentoring performance marketing teams.
• Minimum 2 years of hands-on experience with AEO and GEO projects, including AI-powered search, conversational queries and structured data.
• Experience in cross-functional marketing environments and stakeholder management.

Required skills

• Google Ads and Bing Ads at scale, with strong keyword research and bidding knowledge.
• Technical SEO, structured data, schema and search intent.
• GA4, GTM, Looker Studio and SEO tools such as Ahrefs, SEMrush and Screaming Frog.
• Multi-touch attribution models and conversion tracking.