Marketing Manager India

About the role

A2MAC1 is looking for a Marketing Manager India based in Chennai. The role acts as the marketing lead for India, developing and optimizing digital demand generation campaigns and adapting global campaigns to local market needs, while supporting the wider APAC region.

Key responsibilities

• Develop, run and optimize digital demand generation campaigns (paid media, email, marketing automation, conversion campaigns) for India and support the APAC region
• Monitor campaign performance and lead quality, conversion rates, customer acquisition and marketing ROI, and handle Marketing CRM and lead journey optimization
• Adapt global campaigns, messaging and content to local requirements and work with regional sales teams and business stakeholders
• Provide market insights, customer feedback and competitive intelligence, and recommend local marketing initiatives
• Plan and run local events, trade shows, conferences and webinars, and coordinate pre-, during- and post-event marketing
• Track, analyze and report on digital marketing, campaign and lead generation performance using CRM, marketing automation and analytics platforms

Required profile

• 5+ years of marketing experience in B2B environments, with a strong background in digital marketing, demand generation and lead nurturing
• Knowledge of event management and experience in global organizations with regional responsibilities
• Familiarity with complex B2B sales cycles and multi-stakeholder decision-making
• Background in automotive and/or SaaS is a plus
• English level C1 or higher

Required skills

• Marketing CRM such as HubSpot or Zoho Marketing Automation
• LinkedIn Ads, SEO and SEA
• Content creation and localization with storytelling ability
• Strong analytical skills and stakeholder management