Sales Officer

About the role

The Sales Officer is responsible for achieving sales targets within an assigned territory, developing new retail opportunities, and ensuring strong market presence.

Key responsibilities

• Achieve sales targets in the assigned territory.
• Forecast and plan demand at the start of each month.
• Identify new retailers or markets for conversion.
• Convert identified retailer/market opportunities.
• Implement secondary promotion schemes as required.
• Ensure brand visibility at key retailer locations.
• Conduct kiosk activities at retailer sites.
• Provide basic training to dealers and their sales personnel.
• Handle and investigate complaints, prepare reports, and close complaints.
• Gather market intelligence on competition activity and market mapping.
• Ensure collections according to credit policy and maintain receivable quality.
• Prepare and manage monthly sales reports.
• Track secondary sales data through Retail CRM and Customer Interface Management (CIM).

Required profile

Required skills