Head of Go-To-Market (GTM) - Enterprise Sales
paytm · Noida
Job description
About the role
We are seeking a dynamic Head of Go‑To‑Market (GTM) to own the commercial launch and expansion of our AI‑driven product. This senior position blends marketing, demand generation and sales enablement into a single, high‑impact function, reporting directly to executive leadership.
Key responsibilities
- Define and execute the end‑to‑end launch strategy, including positioning, messaging and rollout phases to achieve maximum market impact from day one.
- Integrate marketing, demand‑generation and sales‑enablement activities into a unified engine that drives a high‑converting pipeline.
- Design, run and scale data‑driven inbound and outbound campaigns, leveraging analytics and attribution models to continuously optimise performance.
- Equip the sales team with collateral, competitive intelligence and playbooks to accelerate deal closure.
- Collaborate closely with Product, Engineering and senior leadership to align market feedback with product roadmaps.
- Monitor market response and adjust GTM tactics in real time to ensure sustained growth.
Required profile
- 10+ years of experience in growth, marketing or business development, with at least 3–5 years leading integrated GTM strategies.
- Proven track record of launching new products or entering new markets, preferably in fast‑paced B2B SaaS or tech environments.
- Deep understanding of buyer psychology and sales mechanics, and ability to work hands‑on from strategy to execution.
- Data‑driven mindset comfortable with analytics, attribution and CRM data to optimise the funnel.
- Bachelor’s or Master’s degree in Business, Marketing or related field; MBA from a tier‑1 institute is a plus.
- Willingness to relocate to or be based in the Delhi/Noida region for on‑site leadership.
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Published 1 week ago
Expires 1 month from now
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paytm
Noida
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