Group Head - Copy (Automotive)

About the role

Dentsu Creative is looking for a Group Head - Copy in Mumbai, a seasoned creative leader who combines exceptional copywriting craft with strong conceptual thinking to create distinctive, culturally relevant communication for automotive brands. The ideal candidate has experience on premium automotive brands, with brand launch exposure a strong advantage.

Key responsibilities

• Lead copy and conceptual direction for automotive campaigns across brand, product, digital, social and integrated platforms.
• Develop campaign ideas, creative platforms, brand narratives, taglines, scripts, digital content and social-first communication.
• Translate product features, technology, performance and brand propositions into emotionally resonant communication.
• Conceptualise and execute brand launches and integrated campaigns from idea to execution.
• Drive creative thinking for social media, influencer campaigns, digital content and real-time communication.
• Collaborate with art directors, designers, strategists, filmmakers, social teams and account teams.
• Mentor and guide junior and mid-level copywriters.
• Present and sell creative ideas to internal stakeholders and clients.

Required profile

• Strong experience in a leading creative agency, preferably with significant automotive exposure; premium automotive brand experience highly preferred.
• Experience with automotive brand launches is a strong advantage.
• Strong understanding of social and digital-first communication, including influencer-led campaigns.
• Ability to move beyond executional copy to big, ownable creative ideas and campaign platforms.
• Proven ability to lead creative teams and mentor writers.
• Genuine passion for cars, automotive culture and great advertising.

Required skills

• Excellent writing craft, conceptual depth, originality and versatility (portfolio preferred).
• Strong presentation and storytelling skills.
• Ability to balance craft and conceptual thinking across TVC, digital, social, influencer and experiential platforms.