Digital Marketing Specialist – Luxury Baby Care Brand

About the role

The Digital Marketing Specialist will lead day‑to‑day online marketing activities for Pythal, a luxury baby‑care and lifestyle brand. Based on‑site in Panaji, you will build brand awareness, engage customers and drive conversions across multiple digital channels.

Key responsibilities

• Plan, launch and optimise digital campaigns across social, search and paid media.
• Manage and grow social media channels, creating and scheduling content.
• Produce and adapt content for the website, email newsletters and other platforms.
• Monitor web‑analytics, track performance metrics and deliver data‑driven recommendations.
• Collaborate with creative, product and sales teams to ensure brand consistency.
• Stay informed on industry trends, platform updates and best practices.

Required profile

• Proven experience in social media and online marketing, preferably for consumer or lifestyle brands.
• Strong written and verbal communication skills.
• Bachelor’s degree in Marketing, Communications, Business or related field, or equivalent experience.
• Ability to work on‑site in Panaji with high attention to detail and organisational skills.

Required skills

• Social Media Marketing
• Online Marketing
• SEO
• Email Marketing
• Paid Advertising
• Web Analytics tools
• Content Management Systems
• Social Media Scheduling Tools
• Basic Design Tools