Associate Manager – Public Relations

About the role

The Associate Manager – Public Relations will design and execute strategic PR initiatives that boost brand reputation and media visibility for our clients. Working closely with internal teams and external partners, you will lead media relations, corporate communications, and crisis management efforts.

Key responsibilities

• Develop and implement PR and communication plans aligned with client objectives.
• Build and nurture relationships with journalists, editors, media houses, influencers and industry stakeholders.
• Conduct proactive media outreach to secure earned coverage across print, digital, TV, radio and online platforms.
• Draft press releases, media pitches, speeches, thought‑leadership pieces and other communication assets.
• Manage media interactions, interviews, press conferences, product launches and corporate events.
• Monitor media coverage, industry trends and competitor activity to spot opportunities and risks.
• Design and execute crisis communication, issues management and reputation‑management strategies.
• Collaborate with Creative, Digital, Social, Content and Client Servicing teams for integrated campaigns.
• Prepare campaign reports, media analysis, share‑of‑voice dashboards and actionable insights.
• Support new‑business pitches with PR proposals and media engagement plans.
• Mentor junior team members and contribute to PR capability building.

Required profile

• 4‑6 years of experience in Public Relations, Corporate Communications, Media Relations or Reputation Management, preferably in an agency or corporate setting.
• Bachelor’s degree in Mass Communication, Journalism, PR, Marketing, English, Business Administration or related field; postgraduate qualification or MBA is a plus.
• Proven track record of delivering integrated PR campaigns for corporate, consumer, lifestyle, technology or B2B brands.
• Strong network with journalists, editors and digital publications.
• Excellent writing, editing, storytelling and verbal communication skills.

Required skills

What we offer

• Opportunity to work on high‑impact PR projects for diverse clients.
• Collaborative environment with cross‑functional teams.
• Professional growth and mentorship for junior staff.