Area Sales Manager – Particle Board Division

About the role

The Area Sales Manager (ASM) will lead sales growth for particle board products across the assigned territory, building strong relationships with dealers, distributors, contractors and furniture manufacturers.

Key responsibilities

• Achieve monthly and annual sales targets for particle board products.
• Develop and expand the dealer and distributor network in the territory.
• Identify new business opportunities with furniture manufacturers, contractors and interior designers.
• Manage relationships with dealers, distributors and channel partners, ensuring product availability.
• Implement company schemes, promotional activities and trade programs.
• Conduct regular market visits to discover new dealers and business opportunities.
• Promote particle board products to carpenters, architects and interior designers through awareness programs and carpenter meets.
• Monitor competitor activities, pricing and market strategies, providing feedback to management.
• Coordinate with marketing, logistics and supply‑chain teams for smooth operations.
• Prepare daily, weekly and monthly sales reports and track KPI achievement.

Required profile

• Graduate or MBA in Sales & Marketing (preferred).
• 5–8 years of sales experience in plywood, MDF, particle board, laminate or building materials.

Required skills

• Strong dealer and distributor network management.
• Business development and market expansion capabilities.
• Channel management and stock monitoring.