Area Sales Executive – Institutional & OOH Channel

About the role

The Area Sales Executive will lead sales initiatives for institutional and out‑of‑home (OOH) channels, driving revenue growth across national chains and key accounts. You will develop and execute strategic plans, manage budgets, and ensure brand and SKU readiness to meet monthly and annual targets.

Key responsibilities

• Achieve monthly and annual sales objectives for core chains and institutional/OOH channels.
• Develop annual, quarterly and monthly growth and operational plans for national chains and key accounts.
• Track performance, review results and intervene to ensure smooth deliverables.
• Align plans with Institutional/OOH heads and regional teams, supporting channel expansion and extraction agendas.
• Negotiate pricing, close TOTs, ensure SKU/brand readiness and build pipelines for future business.
• Identify new channel opportunities, execute GTM plans for new launches and priority SKUs, and drive profitability.
• Design and execute consumer promotions, point‑of‑sale activations and customer engagement activities.
• Manage TOT budgets, ensure spend compliance and maintain financial hygiene.
• Report competition activities and new business opportunities.

Required profile

• MBA or postgraduate degree.
• 2 to 6 years of experience in sales, preferably within institutional, OOH or emerging channel environments.
• Proven ability to develop and execute growth plans and manage key accounts.
• Strong analytical and performance‑tracking skills.

Required skills