Digital Marketing Executive – Lead Generation

About the role

EasyEcom is seeking a results‑driven Digital Marketing Executive to own lead generation across multiple capture channels. You will be responsible for building and optimizing email nurture programs, events, paid media, SEO and experimentation pipelines that directly feed qualified opportunities to the sales team.

Key responsibilities

• Design, write and sequence email nurture campaigns, crafting subject lines and copy that boost reply and meeting rates.
• Plan and execute webinars, events and partnership programs that generate real pipeline and expand co‑marketing reach.
• Manage paid search and social campaigns as performance channels, accountable for customer acquisition cost (CAC) and pipeline contribution.
• Own organic capture through SEO, geo‑targeting and intent data to reach buyers already in‑market.
• Run continuous experimentation across channels, messaging and offers, scaling what works and terminating ineffective tactics.
• Track funnel metrics from visit to qualified pipeline, monitoring CAC, payback and velocity per channel.
• Handle budgeting, forecasting and reporting for all acquisition channels, focusing on pipeline and conversion rather than vanity metrics.