Digital Marketing Coordinator

About the role

We are looking for a proactive Digital Marketing Coordinator to drive our online presence across multiple platforms. You will create engaging content, manage campaigns, and generate qualified leads to support our growth objectives.

Key responsibilities

• Develop, implement, and manage digital marketing campaigns across LinkedIn, Instagram, Facebook and other channels.
• Create graphics, videos, reels, stories, articles and promotional posts.
• Plan and maintain a content calendar for consistent online engagement.
• Monitor social media trends and recommend new strategies to increase brand awareness.
• Generate qualified leads through LinkedIn outreach, Facebook campaigns and other digital channels.
• Build and maintain lead databases, tracking prospects through the sales funnel.
• Conduct keyword research and execute on‑page and off‑page SEO strategies.
• Optimize website content, blog articles and landing pages to improve search rankings and organic traffic.
• Monitor website performance using Google Analytics, Google Search Console and related tools.
• Manage CRM systems, update lead information and maintain accurate records.
• Support the sales team by qualifying leads and coordinating follow‑ups.
• Respond to client inquiries via email, social media and CRM platforms.
• Assist with email marketing campaigns, newsletters and automated workflows.
• Prepare weekly and monthly marketing reports highlighting performance metrics.
• Coordinate with internal teams to ensure consistent branding across all channels.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or related field (preferred).
• Minimum 2 years of experience in digital marketing or a similar role.
• Strong experience managing LinkedIn, Instagram and Facebook business accounts.
• Knowledge of SEO principles, keyword research and website optimization.
• Experience with CRM platforms such as Zoho CRM, HubSpot or Salesforce.
• Excellent written and verbal English communication skills.
• Strong content creation and copywriting abilities.
• Ability to multitask, prioritize work and meet deadlines.
• Self‑motivated with excellent attention to detail.

Required skills

• Zoho CRM
• HubSpot
• Salesforce
• Google Analytics
• Google Search Console
• Meta Business Suite
• LinkedIn Campaign Manager
• Canva
• Adobe Creative Suite