Territory Sales Officer – B2C (Goa)

About the role

This position is responsible for establishing and growing the B2C sales footprint in Goa, a new high‑potential market for the company. The officer will lead distribution expansion, drive sales volume, and ensure high‑quality market service.

Key responsibilities

• Manage the current network of distributors and expand it across the assigned territory.
• Drive monthly and quarterly sales volume to meet volume and MAV targets.
• Implement geo‑tagging for all created outlets and ensure DMS installation at distributors with average sales above 5 metric tons.
• Collect payments promptly and keep aged accounts receivable below 10% of total AR.
• Automate field‑force processes, train DSMs on SFA tools, and achieve 90‑95% forecast accuracy.
• Analyze buying patterns, develop strategies for low‑selling SKUs, and increase the number of buying outlets.
• Build strong relationships with self‑service stores and other key market partners.

Required profile

• Graduate, preferably in Science, Commerce or Business Management.
• Strong knowledge of FMCG and oil industry distribution systems.
• Ability to work in a dynamic market and guide a sales team toward results.
• Excellent communication and analytical skills.

Required skills

• Understanding of FMCG business models and go‑to‑market strategies.
• Familiarity with oil distribution and high‑profit product categories.
• Experience with sales automation tools, SFA, and DMS installations.
• Ability to interpret sales data and develop actionable forecasts.