Social Media Manager – Fashion & Lifestyle

About the role

We are seeking a creative Social Media Manager with a strong fashion focus to lead the content strategy for our fashion and lifestyle brands. The role involves planning, creating and optimizing visual content across social platforms to drive audience growth and engagement.

Key responsibilities

• Curate and plan content for fashion brand social media channels.
• Prepare monthly content calendars and Instagram feed grids.
• Design and schedule story creatives, posts, carousels, and reels.
• Plan and coordinate photoshoots, including moodboards and shot lists.
• Manage influencer collaborations, outreach, and campaign execution.
• Monitor content performance and recommend improvements.

Required profile

• Degree in Fashion Design, Fashion Communication, Fashion Marketing, or related field, or extensive experience with fashion brands.
• Strong understanding of fashion trends, styling, fabrics, and visual storytelling.
• Experience with content planning, creative direction, and social media management.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects and meet deadlines.

Required skills

• Adobe Photoshop (expert level)
• Adobe Premiere Pro (expert level)
• CapCut (expert level)
• Canva (expert level)