SEO Specialist

About the role

We are seeking a data‑driven SEO Specialist to scale organic growth and generate qualified pipeline for our B2B SaaS business. You will own end‑to‑end SEO initiatives, from technical and on‑page optimisation to authority building, digital PR and high‑converting landing‑page strategy.

Key responsibilities

• Develop SEO‑focused page strategies to boost traffic, visibility and conversions across product, solution and landing pages.
• Conduct keyword research, competitor and content‑gap analysis to uncover growth opportunities.
• Perform on‑page optimisation and monitor technical SEO health (crawlability, indexing, Core Web Vitals, structured data, redirects, site architecture).
• Track performance using Google Search Console, Google Analytics 4, Ahrefs, Semrush and provide data‑backed recommendations.
• Collaborate with design, development and demand‑generation teams to launch high‑converting, SEO‑compliant pages.
• Execute outreach, digital PR and link‑building campaigns to acquire guest posts, sponsored content and editorial mentions.
• Research software listing and review platforms, evaluate PPC/PPL opportunities and recommend lead‑generation investments.
• Prepare monthly performance reports and stay current on algorithm updates and AI‑driven search trends.

Required profile

• 2‑5 years of hands‑on SEO experience in B2B SaaS or technology companies.
• Proven ability to manage technical, on‑page and off‑page SEO projects end‑to‑end.
• Experience planning and executing outreach and digital‑PR campaigns.
• Familiarity with software review and listing platforms.

Required skills

• Google Search Console
• Google Analytics 4
• Ahrefs
• Semrush
• Keyword research and competitor analysis
• On‑page optimisation
• Technical SEO (crawlability, indexing, Core Web Vitals, structured data, redirects, site architecture)
• Link‑building and digital PR outreach
• Software listing platform research