SEO Specialist

About the role

We are looking for a results‑driven SEO Specialist to join our marketing team. You will focus on B2B lead generation, shaping both on‑page and off‑page strategies that boost visibility and conversion.

Key responsibilities

• Develop and execute SEO strategies tailored for B2B lead generation.
• Perform keyword research aligned with business intent using SEMrush, Ahrefs or Google Keyword Planner.
• Optimize landing pages, blogs, product and service pages for search engine visibility and conversion.
• Maintain technical SEO best practices, including site speed, crawlability, schema markup, URL structure and robots.txt.
• Collaborate with content writers and demand‑gen teams to embed SEO best practices into all content.
• Conduct on‑page audits and provide actionable feedback on meta tags, internal linking and content structure.

Required profile

• 3‑5 years of hands‑on SEO experience in an in‑house B2B environment (not agency‑only).
• Strong understanding of B2B sales funnels, customer journeys and content marketing.
• Proficiency with SEO and analytics tools such as SEMrush, Ahrefs, Screaming Frog, Google Analytics and Search Console.
• Solid grasp of technical SEO elements: page speed, redirects, crawl errors, schema and robots.txt.

Required skills

• HTML/CSS basics
• CMS platforms – WordPress, Webflow
• Keyword research tools (SEMrush, Ahrefs)
• Technical SEO tools (Screaming Frog, Google Search Console)
• Web analytics (Google Analytics)

What we offer

• 5‑day work week
• Work‑life balance
• Rewards and recognition programs