SEO Specialist

About the role

We are seeking a results‑driven SEO Specialist to own organic growth for large‑scale websites targeting competitive international markets. Based in India, you will combine technical SEO, content strategy, and link‑building execution to deliver measurable traffic and ranking improvements.

Key responsibilities

• Drive end‑to‑end SEO performance, including technical optimization, content strategy, and off‑page execution.
• Conduct semantic keyword research, cluster analysis, competitor and backlink audits to shape SEO strategy.
• Develop and optimize website structure for better crawlability, indexability, and user experience.
• Create and maintain SEO dashboards, reporting systems, checklists, and content optimization guidelines.
• Manage the full link‑building process: outreach coordination, placement validation, and indexation tracking.
• Collaborate with content teams to identify gaps, optimize service pages, and improve search relevance.
• Execute technical SEO audits and implement improvements for performance and scalability.
• Monitor SEO KPIs closely and generate actionable performance reports.
• Support content publishing and updates using CMS platforms such as WordPress.

Required profile

• 3+ years of experience as a mid‑level SEO specialist, preferably on large websites (100+ pages) in US or international markets.
• Proven track record of improving organic traffic and search performance using tools like Ahrefs.
• Strong analytical mindset with the ability to interpret SEO metrics and generate insights.
• Excellent English communication skills (B2‑C1 level).

Required skills

• Hands‑on experience with Ahrefs, SEMrush, Moz, and Screaming Frog.
• Expertise in semantic SEO, keyword clustering, competitor analysis, and link‑building strategies.
• Strong understanding of technical SEO, website structure optimization, and indexing best practices.
• Experience building SEO dashboards and reporting frameworks.
• Familiarity with WordPress and basic content publishing.