SEO Manager

About the role

Trumpet Media is seeking an SEO Manager to lead Shopify‑based e‑commerce optimisation for fashion and jewellery D2C brands. You will combine technical SEO expertise with a deep understanding of luxury and fast‑fashion search behaviour to drive organic traffic and revenue.

Key responsibilities

• Analyse and optimise Shopify URL structures, product and collection pages, and manage duplicate content caused by tags and filters.
• Conduct high‑intent keyword research, craft SEO‑friendly product titles, meta descriptions, alt text and rich‑snippet markup.
• Develop internal linking strategies across categories, blogs and product pages, and create cluster content around fashion trends and styling guides.
• Implement mobile‑first SEO, page‑speed improvements, lazy loading, image compression and handle technical issues such as crawl errors, redirects and canonical tags.
• Lead backlink and influencer outreach campaigns, securing brand mentions on high‑authority fashion publications.
• Monitor performance using Google Search Console, GA4 and Looker Studio, translating data into conversion‑focused SEO actions.

Required profile

• 4+ years of SEO experience for e‑commerce brands, preferably within an agency environment.
• Proven ability to manage multiple projects, meet deadlines and communicate insights clearly.

Required skills

• Shopify platform optimisation
• Google Search Console
• GA4 (Google Analytics 4)
• Looker Studio reporting
• PageFly and Shogun page builders
• A/B testing without affecting crawlability
• Schema markup and rich snippets
• Technical SEO (crawl errors, redirects, canonical tags)
• Backlink building and influencer outreach
• Mobile‑first indexing and page‑speed optimisation

What we offer

• Competitive salary with performance‑based incentives
• Opportunity to work with high‑profile D2C clients such as Uber and Swiggy
• Flexible, fast‑growing agency environment