Social Media Manager

About the role

We are looking for a Social Media Manager to own the social function for two handcrafted home and lifestyle brands, building a US audience through social‑first storytelling.

Key responsibilities

• Develop and execute social strategies across Instagram, Pinterest, Facebook and other platforms.
• Own the content calendar, posting schedule and stay ahead of US trends and algorithm changes.
• Plan and produce Reels, carousels, Stories, Pins and static posts, leveraging trending hooks, sounds and visual styles.
• Lead and mentor the social and content team, set priorities and provide feedback.
• Manage community interactions, comments, DMs and turn audience feedback into stronger engagement.
• Identify, onboard and manage US influencers and UGC creators, running gifting, collaboration and affiliate programmes.
• Track reach, engagement, follower growth, traffic and conversions, and share regular performance reports.

Required profile

• 3–5 years of experience in social media management, preferably for a US‑facing D2C or e‑commerce brand.
• Proven experience leading a social or content team and coordinating multiple creative resources.
• Strong grasp of short‑form video, Reels, UGC and data‑led decision making.
• Excellent written and spoken English and highly organised with the ability to manage multiple workstreams.

Required skills

• Instagram, Facebook, Pinterest
• Canva, CapCut
• Analytics and scheduling tools
• Short‑form video creation and UGC handling