Search Engine Optimization Manager

About the role

The Indian Institute of Organics is seeking a dedicated Search Engine Optimization (SEO) Manager to lead its digital visibility efforts. Based on-site in Udaipur, this full‑time role will focus on improving organic search rankings and supporting the institute’s wellness‑focused marketing strategy.

Key responsibilities

• Manage and optimize website content to boost search engine rankings.
• Conduct comprehensive SEO audits and perform keyword research.
• Develop and execute effective link‑building campaigns.
• Analyze web analytics data to monitor performance and inform strategy.
• Collaborate closely with the marketing team to align SEO initiatives with broader marketing goals.

Required profile

• Strong expertise in SEO audits and keyword research.
• Proficiency in link building and web analytics.
• Experience integrating SEO with overall marketing strategies.
• Data‑driven decision‑making and solid analytical abilities.
• Knowledge of SEO tools such as Google Analytics and Google Search Console.
• Excellent communication skills and ability to work with cross‑functional teams.
• Prior experience in e‑commerce or digital marketing within the wellness or organic sector is a plus.
• Bachelor’s degree in Marketing, Communications, IT, or a related field.

Required skills

• SEO Audits
• Keyword Research
• Link Building
• Web Analytics
• Google Analytics
• Google Search Console