Brand Strategist

About the role

We are seeking a Brand Strategist to translate consumer insights, cultural trends, and business objectives into compelling brand ideas and actionable strategies. You will collaborate closely with the Brand, Creative, Content, Social Media, Performance Marketing, Product, and E‑commerce teams to shape a consistent and differentiated Beyoung brand.

Key responsibilities

• Develop and execute brand and communication strategies aligned with business goals.
• Own strategy for campaigns, product launches, seasonal moments, and brand initiatives.
• Conduct consumer, competitor, category, and cultural research to uncover opportunities.
• Create audience personas, positioning statements, and communication territories.
• Produce strategic briefs for Creative, Content, Social Media, and Performance teams.
• Define campaign messaging, content pillars, and communication frameworks.
• Identify fashion, youth, social, and cultural trends and translate them into brand opportunities.
• Partner with Product and Marketing to craft strong product and category narratives.
• Manage influencer marketing communications and brand collaborations across relevant channels.
• Plan and execute offline store promotions, store launches, local campaigns, and on‑ground activations.
• Ensure consistent brand voice and positioning across all platforms.
• Analyze campaign performance and consumer response to generate actionable insights.
• Monitor competitors and emerging D2C/fashion brands for differentiation opportunities.

Required profile

• 2–5 years of experience in Brand Strategy, Advertising, Marketing, D2C, Fashion, E‑commerce, or a Creative/Strategy agency.
• Strong understanding of consumer behaviour, youth culture, fashion, and digital media.
• Excellent strategic thinking, storytelling, and presentation abilities.
• Ability to turn data and insights into clear creative direction.
• Proven cross‑functional collaboration and multi‑project management skills.

Required skills

• PowerPoint / Google Slides
• Excel / Google Sheets
• Research tools
• AI tools (e.g., generative AI for insights)
• Social listening platforms
• Consumer research platforms