Sales Officer – FMCG (Malda)

About the role

Berlia Soap & Detergent Industries is seeking a dynamic Sales Officer to lead sales growth and expand its distribution network in Malda, West Bengal. The role focuses on driving revenue, building market presence, and strengthening relationships with trade partners.

Key responsibilities

• Achieve monthly and annual primary and secondary sales targets.
• Identify, appoint, and develop distributors in uncovered and potential markets.
• Expand retailer coverage to ensure deep market penetration.
• Maintain strong relationships with distributors, retailers, and key trade partners.
• Monitor competitor activities and provide market intelligence.
• Implement company sales and promotional strategies effectively.
• Conduct regular market visits to drive business growth.

Required profile

• 2–5 years of experience in FMCG sales.
• Strong knowledge of the Malda and surrounding market.
• Excellent communication, negotiation, and relationship‑building abilities.
• Ability to work independently and consistently meet sales targets.
• Prior experience in the detergent industry is a plus.

Required skills

What we offer

• Salary and incentives commensurate with experience and performance.