Regional Marketing Manager

About the role

KekaKeka is a people platform for growing enterprises, offering HR, payroll and talent in one system, with customers across India, the US and the Middle East. This Regional Marketing Manager role drives regional marketing, owns demand generation and pipeline growth across digital, outbound and event channels, and partners closely with Sales and SDR teams to improve conversion. It also covers customer marketing, supporting engagement, retention and expansion through lifecycle campaigns and advocacy.

Key responsibilities

• Plan and execute integrated demand generation campaigns (digital, outbound, events) to drive high-quality pipeline (SALs/SQLs)
• Own the regional event strategy, including roundtables, CXO dinners, flagship events and sponsorships
• Partner with Sales and SDRs to improve lead-to-revenue conversion
• Track and optimise performance using funnel metrics, attribution and ROI
• Build and scale a customer advocacy engine (case studies, testimonials, referrals, reviews)
• Drive upsell and cross-sell pipeline through targeted customer marketing initiatives
• Establish process-driven execution, including automation and streamlined workflows
• Maintain a disciplined cadence across campaign planning, execution, tracking and reviews
• Ensure tight alignment with Sales, SDR, CX and Farming teams

Required profile

• 6-9 years of experience in B2B SaaS, mid-market or enterprise marketing
• Strong background in demand generation and lifecycle/customer marketing
• Proven ability to drive events and field marketing programs
• Analytical mindset with comfort in funnel metrics, attribution and ROI tracking
• Excellent stakeholder management and cross-functional collaboration skills

Required skills

• Hands-on use of CRM and marketing automation tools (e.g. HubSpot, Marketo, Salesforce)
• Strong content and communication skills for customer-facing campaigns