Product Manager / Brand Manager

About the role

Neolacta Lifesciences, which offers 100% human-milk-based nutritional products for preterm and critically ill infants, is looking for an experienced Brand Manager / Product Manager to lead brand strategy and product portfolio management. The role sits in a purpose-led, regulated healthcare environment and reports to the MD.

Key responsibilities

• Lead brand planning, positioning and go-to-market strategies for key products such as NeoLact 70 and 100% human milk fortifiers, working with clinical, regulatory and R&D teams on medically credible, compliant brand narratives.
• Own the lifecycle of key SKUs from launch to growth, maturity and rationalization, and build visual aids and label materials for focus brands and new launches.
• Conduct market research, competitive mapping and stakeholder analysis, and stay ahead of neonatal nutrition trends and clinical evidence.
• Design medical marketing tools (MR inputs, CME decks, HCP education content) and partner with sales and training teams to align the field force.
• Analyse sales data to identify marketing opportunities and drive brand P&L performance and ROI, setting KPIs and reporting to leadership.
• Participate in regional and national conferences, engage KOLs and ensure all brand activities follow ethical marketing codes and compliance norms.
• Collaborate with operations, regulatory, medical affairs and hospital partnerships, and help train new joiners and support the sales team with knowledge transfer and objection handling.

Required profile

• MBA in Marketing or Healthcare Management from a reputed institute.
• Graduation in Life Sciences, Pharmacy, Nutrition or a related field.
• 5+ years in product or brand management, preferably in infant nutrition, neonatal care or specialty pharmaceuticals.
• Experience launching or scaling brands in a high-touch, HCP-driven environment.

Required skills

• Understanding of neonatal care, nutrition science or pharmaceutical/medical marketing.
• Strategic brand management and portfolio ownership.
• Cross-functional coordination and scientific storytelling.
• Data-driven decision-making and execution rigor.