Performance Marketing Strategist (D2C)

About the role

We are seeking a Performance Marketing Strategist to drive growth for a portfolio of direct‑to‑consumer (D2C) brands. You will own the full‑funnel paid media strategy, diagnose funnel bottlenecks and work closely with clients to deliver measurable ROI.

Key responsibilities

• Design and execute full‑funnel paid media campaigns on Meta and Google platforms.
• Diagnose drop‑offs across ads, landing pages and post‑click experiences and implement fixes.
• Collaborate with CRO teams to optimise product detail and landing pages.
• Develop post‑purchase retention programmes using WhatsApp and email cohorts.
• Produce insight‑driven client reports and maintain proactive account communication.
• Stay one step ahead in account management, anticipating client needs.

Required profile

• 3+ years of hands‑on experience managing Meta and Google campaigns with significant ad spend for D2C brands.
• Proven ROAS results that can be demonstrated with specific brand examples.
• Strong understanding of attribution, GA4 and linking paid activity to business outcomes.
• Experience presenting strategy calls and handling challenging client conversations.
• Fluency in Hindi and English, both written and spoken.

Required skills

• Meta (Facebook) advertising platform.
• Google Ads platform.
• Google Analytics 4 (GA4) and attribution modelling.
• AI tools (e.g., ChatGPT) integrated into daily workflow.
• Shopify tracking (preferred).
• Klaviyo or MoEngage email automation (preferred).