Performance Marketing Manager – B2B SaaS (Remote)

About the role

We are seeking a data‑driven Performance Marketing Manager to accelerate predictable pipeline growth for our B2B SaaS business. The role focuses on generating Marketing Qualified Leads, Sales Qualified Leads, demo bookings, and revenue pipeline through paid acquisition channels.

Key responsibilities

• Plan, execute, and optimise paid acquisition campaigns, primarily on LinkedIn Ads.
• Generate MQLs, SQLs, and demo bookings while managing multi‑touch attribution across long sales cycles.
• Collaborate with sales and finance to monitor SaaS metrics such as CAC, LTV, and MRR.
• Scale ad spend to $100K+ monthly and run international campaigns targeting US markets.
• Utilise HubSpot, Salesforce, and other marketing automation tools for lead scoring and nurturing.
• Analyse performance data using advanced Excel and Google Sheets techniques to drive continuous improvement.

Required profile

• 5+ years of performance marketing experience in a B2B SaaS environment.
• Strong analytical mindset with a deep understanding of long B2B sales cycles and ABM principles.
• Proven ability to manage high‑budget campaigns and deliver measurable pipeline growth.

Required skills

• LinkedIn Ads expertise
• HubSpot
• Salesforce
• Marketing automation tools
• CRM lead scoring
• Advanced Excel
• Google Sheets