Performance Marketer

About the role

We are seeking a results‑driven Performance Marketer to accelerate online sales for Nakshathra Gold and Jewellery. You will own the end‑to‑end paid media funnel across WhatsApp, Meta, TikTok and other platforms, turning clicks into qualified enquiries and closed orders.

Key responsibilities

• Plan, launch and continuously optimise paid campaigns on Meta Ads, Google Ads, Snapchat and TikTok Ads.
• Manage the full conversion funnel from ad click through WhatsApp/Meta/TikTok inquiry to order confirmation.
• Design and execute A/B tests on creatives, audiences and offers to improve CAC and ROAS.
• Track, analyse and report core metrics such as CPL, CPA, conversion rate and revenue per campaign.
• Collaborate closely with the sales team to ensure rapid conversion of leads generated from ads and comments.
• Identify emerging growth channels and stay ahead of platform trends.

Required profile

• Minimum 2 years of hands‑on experience running paid social campaigns, especially on Meta and TikTok.
• Strong understanding of performance metrics and comfort managing ad budgets.
• Experience with e‑commerce or D2C brands; background in jewellery, fashion or luxury is a plus.
• Data‑driven decision making and ability to work quickly.
• Excellent communication skills.

Required skills

• Meta Ads
• Google Ads
• Snapchat Ads
• TikTok Ads

What we offer

• High‑impact role where your work directly drives revenue.
• Fast‑moving team with ownership from day one.
• Competitive salary plus performance‑based incentives.