Marketing Automation Senior Associate (Brand & Marketing)

About the role

EY's Global Delivery Services (GDS) is looking for a Marketing Automation Senior Associate in Kochi to support Brand Marketing and Communications projects. The role covers tactical execution of campaigns end to end, process improvements and educating users on campaign best practices. It suits someone with experience supporting email marketing campaigns and digital marketing tools, with a strong interest in data management and analytics.

Key responsibilities

• Tactically execute marketing automation campaigns of varying complexity and size
• Support email marketing campaigns and use digital marketing tools; Marketo knowledge is a must
• Coordinate with internal and external stakeholders to gather content, assets and audience parameters
• Support all MarTech team members through project stages, including testing use cases
• Report regularly to stakeholders on campaign performance and suggest data-backed improvements
• Support process improvements and educate users on campaign best practices
• Standardize and document technical processes, and define functional and technical requirements for developing, deploying, managing, tracking and measuring automated campaigns
• Act as a brand champion, ensuring external campaigns and online content align with the firm's strategy and comply with risk and quality safeguards

Required profile

• University degree or college diploma in Digital Marketing or a related field
• Understanding of the digital marketing ecosystem and marketing automation
• Experience in marketing automation campaign configuration
• Minimum 5 years of experience, minimum 3 years with Marketo
• Ability to turn business needs into technical solutions on the MA platform
• Adherence to data compliance policies such as GDPR and CAN-SPAM
• Strong interest in data management and analytics, storytelling and consulting skills

Required skills

• MarketO or another marketing automation platform
• Workflow management tools such as Jira, Azure Boards, Wrike, Zendesk or Workfront
• Microsoft Office SharePoint
• Working knowledge of HTML, CSS and scripting
• Analytical thinking, stakeholder management, Agile planning and project management

Marketo Engage Expert certification is a plus. The role is advertised as competitive salary, with a closing date of 29 October 2026.