Marketing Manager – Real Estate Projects

About the role

The Marketing Manager will lead end‑to‑end marketing activities for real‑estate projects, from market analysis and positioning to launch, lead generation and performance reporting. You will work closely with creative agencies, sales teams and channel partners to ensure consistent brand communication and measurable results.

Key responsibilities

• Analyse location, market, product specifications, USPs, competition and target audience.
• Develop product positioning, campaign concepts and quarterly marketing plans with budgets.
• Coordinate with creative agencies for brochures, flyers, site plans, videos, OOH, signage and digital creatives.
• Manage project launch activities, ensuring all collaterals and communications are accurate and delivered on time.
• Plan and monitor performance‑marketing campaigns on Google, Meta, YouTube and real‑estate portals.
• Track enquiries, lead quality, CPL, site visits and campaign performance metrics.
• Oversee website, landing pages, CRM, API, chatbot and marketing‑automation requirements.
• Support channel‑partner workshops, kits, presentations and incentive plans.
• Collaborate with Sales & Pre‑Sales teams for presentations, scripts, product training and customer communication.
• Prepare analytical reports and quarterly marketing reviews, monitoring budgets, vendor performance and ROI.

Required profile

• MBA/PGDM in Marketing preferred.
• 4‑6 years of real‑estate marketing experience.
• Strong project coordination and analytical abilities.
• Good understanding of the real‑estate sales funnel and marketing collaterals.
• Excellent communication, presentation and vendor‑management skills.
• High attention to detail and ability to manage multiple activities simultaneously.

Required skills

• Google Ads
• Meta Ads
• YouTube Ads
• CRM platforms
• API integration
• Chatbot implementation
• Marketing automation tools