Head of Brand and Content

About the role

We are seeking a strategic and creative Head of Brand and Content to shape and communicate our brand across all touchpoints. You will define the brand narrative, translate collections into compelling stories, and ensure consistency across digital, retail, and campaign channels while driving growth and relevance.

Key responsibilities

• Own and evolve brand strategy, positioning, voice, and guidelines.
• Develop and execute monthly and campaign‑led content calendars across video, editorial, social, and campaign formats.
• Lead the overall creative vision, direct shoots, campaigns, and visual storytelling.
• Drive growth and engagement on all digital platforms, integrating real‑time trends.
• Hire, mentor, and manage a high‑performing content and creative team, as well as agencies and freelancers.
• Measure brand and content impact, analyse performance metrics, and optimise ROI.

Required profile

• Luxury fashion background with deep appreciation for craftsmanship, storytelling, and cultural relevance.
• Concept‑first thinker able to translate abstract ideas into high‑impact narratives.
• Strong balance between creative aesthetics and business outcomes.
• Proven experience leading campaign and lookbook shoots.

Required skills

What we offer

• Opportunity to shape a global luxury brand.
• Leadership of a talented, agile creative team.
• Influence over brand strategy, digital presence, and market positioning.