Global Strategic Marketing Manager

About the role

The Global Strategic Marketing Manager will lead the definition and execution of market strategies for the Hydrogenation & Specialty Catalysts business. Based in Mumbai, you will work across regions to drive product portfolio growth, identify new market opportunities, and create customer‑focused value propositions.

Key responsibilities

• Define and drive the global market strategy for the assigned segment, ensuring alignment with overall business objectives.
• Manage and continuously optimize the product portfolio, prioritising strategic focus areas and lifecycle decisions.
• Identify and evaluate new applications, adjacent markets, and growth opportunities.
• Establish and maintain a structured market intelligence database, analysing market size, trends, demand drivers and value chains.
• Monitor competitor activities, pricing strategies, capacity developments and market positioning.
• Develop differentiated, customer‑centric global value propositions and pricing strategies.
• Design and lead global go‑to‑market strategies, including impactful marketing campaigns and product launches.
• Equip regional sales teams with tools, pitch decks and application‑focused messaging.
• Collaborate with sales, technology and other functions to ensure alignment between market needs and product capabilities.

Required profile

• Master’s degree in economics, business administration, chemistry or chemical engineering.
• 5‑8 years of professional experience in a commercial or product marketing role.
• Strong entrepreneurial drive with the ability to make difficult decisions.
• Deep P&L and business expertise.

Required skills

• Advanced market intelligence and analytical capabilities.
• Portfolio management and product lifecycle expertise.
• Value proposition development and pricing strategy formulation.
• Design and execution of go‑to‑market and demand‑generation campaigns.