Digital Marketing Strategist

About the role

We are seeking a Digital Marketing Strategist to drive our online growth. You will design and execute integrated digital campaigns, leveraging web, email, social and content channels to increase brand awareness and customer engagement.

Key responsibilities

• Develop and implement digital marketing strategies across website, email, social media and blogs.
• Research products, services and market trends to uncover new opportunities.
• Analyze web traffic and performance metrics, recommending actions to improve visibility.
• Monitor SEO/SEM, marketing and sales metrics to forecast trends.
• Build and nurture client relationships through social media interaction.
• Stay current with audience preferences and propose innovative campaigns.
• Collaborate with Marketing, Sales, Design and Content teams to ensure brand consistency and optimal customer experience.
• Identify advertising needs and establish best practices in digital marketing.

Required profile

• Proven experience as a Digital Marketing Strategist or Manager.
• Demonstrated expertise with SEO/SEM and CRM platforms.
• Successful track record managing Google Adwords campaigns.
• Strong knowledge of Google Analytics and other web analytics tools.
• Hands‑on experience with online marketing tools and practices.
• Familiarity with web design concepts and HTML.
• Excellent written and verbal communication skills.
• BSc degree in Marketing, Advertising or a related field.

Required skills

• SEO/SEM
• CRM software
• Google Adwords
• Google Analytics
• HTML