Digital Marketing Specialist

About the role

Lan-Vor Designs LLP is seeking a Digital Marketing Specialist to lead online marketing initiatives that showcase its design services and boost brand awareness. This full‑time, on‑site position in Tiruchirappalli will work closely with the creative team to align visual assets with digital campaigns.

Key responsibilities

• Plan, launch and optimise social media and paid‑online campaigns across platforms.
• Coordinate with designers to ensure visual consistency and compelling messaging.
• Monitor performance using web‑analytics tools, track key metrics and produce regular reports.
• Conduct audience research and manage both organic and paid promotions.
• Update website and portfolio content to reflect current projects and services.
• Collaborate with internal teams to support lead generation and client engagement.

Required profile

• Proven experience in social media marketing, online marketing and digital campaign management.
• Strong understanding of web analytics, performance tracking and reporting.
• Excellent communication skills for internal collaboration and client‑facing interactions.
• Bachelor’s degree in Marketing, Communications, Business or related field, or equivalent practical experience.
• Familiarity with design‑focused industries or creative agencies is a plus.

Required skills

• Social Media Marketing
• Online Marketing
• Digital Marketing Strategy
• Campaign Management
• Web Analytics
• Google Analytics
• SEO / SEM
• Email Marketing
• Content Marketing
• Social Media Ad Managers (e.g., Facebook Ads Manager)