Digital Marketing Manager

About the role

JPLoft Solutions is seeking a seasoned Digital Marketing Manager to lead its online growth initiatives. The role focuses on driving brand visibility, generating qualified leads, and supporting business development for an IT services company.

Key responsibilities

• Design and execute comprehensive digital marketing strategies aligned with business objectives.
• Manage SEO and SEM campaigns to improve organic rankings and paid acquisition performance.
• Oversee performance marketing budgets, track ROI, and optimise spend across channels.
• Lead social media initiatives to enhance engagement and brand awareness.
• Develop lead‑generation programs and nurture pipelines through targeted content and automation.
• Analyse campaign data, produce insights, and report results to senior stakeholders.

Required profile

• Minimum 8 years of hands‑on experience in digital marketing, preferably within the IT services sector.
• Proven track record of delivering measurable results in SEO, SEM, and performance marketing.
• Strong analytical mindset with the ability to interpret data and make data‑driven decisions.
• Excellent communication and stakeholder‑management skills.

Required skills

• SEO
• SEM
• Performance marketing
• Social media
• Lead generation