Digital Marketing Executive

About the role

The Digital Marketing Executive will manage the online marketing process for VMD, owning the content calendar, paid campaigns and performance reporting. This hands‑on role focuses on generating qualified demand, publishing on schedule and ensuring all marketing claims are substantiated.

Key responsibilities

• Own the campaign calendar and audience segmentation.
• Maintain and publish a monthly content calendar across all social media platforms.
• Plan, execute and optimise paid campaigns on Google Search, LinkedIn and Meta within approved budgets.
• Run email and WhatsApp lifecycle communications with clean segmentation, consent management and performance tracking.
• Own the monthly marketing dashboard covering traffic, leads, funnel metrics, spend and LinkedIn performance.
• Brief and manage external agencies and vendors, ensuring compliance with the VMD Brand Voice Guide and regulatory requirements.

Required profile

• 2–6 years of hands‑on digital marketing experience.
• Independent, detail‑oriented and able to deliver campaigns on schedule.
• Comfortable working in a regulated environment where every claim must be substantiated.
• Strong analytical mindset with accurate reporting and spreadsheet competence.

Required skills

• Google Analytics 4 (GA4)
• Google Search Console
• Google Ads
• LinkedIn Ads
• Meta (Facebook/Instagram) Ads
• On‑page SEO
• Canva and AI‑based design tools
• Excel or equivalent spreadsheet software