Social Media Marketing Specialist

About the role

A trading firm in Raipur is looking for a creative and data-driven Social Media Marketing Specialist to build, grow and manage its brand's presence across key digital channels. The role covers content creation, community engagement, paid social advertising and performance analysis.

Key responsibilities

• Develop and execute social media strategies aligned with business and revenue goals
• Plan, write, design and publish daily content (reels, carousels, videos, copy and graphics) for each platform
• Monitor comments, direct messages and brand mentions, and manage customer support responses
• Plan, launch and optimise paid social ad campaigns (Meta, Instagram, LinkedIn, TikTok) with targeted audience segmentation
• Track KPIs such as reach, engagement, CTR, conversions and ROI using tools like Google Analytics, Hootsuite or SproutSocial
• Stay up to date on algorithm changes, viral formats and competitor activity

Required profile

• Proven experience managing social media accounts and running paid campaigns for a brand or agency
• Degree in Marketing, Communications, Business, Public Relations or a related field (or equivalent practical experience)
• Experience of 3 to 5 years

Required skills

• Familiarity with Instagram, Facebook, LinkedIn, X, TikTok and YouTube
• Social scheduling and analytics software such as Hootsuite, SproutSocial, HubSpot and Meta Ads Manager
• Basic graphic design or video editing (Canva, Adobe Creative Suite, CapCut)

Salary: 4.80 to 5.40 LPA; one opening available.