Digital Marketing Executive
Lokal · Bengaluru
Job description
About the role
Lokal is seeking a Digital Marketing Executive to lead performance‑marketing initiatives across its portfolio of apps. The role involves end‑to‑end campaign management, from ad creation to tracking and optimisation, with a strong focus on driving downloads and first‑time purchases.
Key responsibilities
- Study audience, market and competition for each app to craft effective ad copy.
- Write and produce ad scripts, hooks and formats that drive user acquisition and conversions.
- Manage paid media campaigns across platforms, monitor performance and optimise for ROI.
- Collaborate with designers and video editors to bring creative concepts to life.
- Track key metrics, generate performance reports and iterate based on data insights.
Required profile
- Hands‑on performance‑marketing professional with a results‑oriented mindset.
- Ability to take ownership of campaigns from concept to execution.
- Comfortable working in a fast‑moving startup environment.
Required skills
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Published 1 month ago
Expires 2 weeks from now
40 views · 0 interested
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Lokal
Bengaluru