Customer Executive Sales

About the role

The Customer Executive (CE) acts as PepsiCo's market representative, driving sales growth through strategic planning, distributor coaching, and execution of joint business plans. You will work closely with distributors, sales representatives, and internal teams to expand market presence and ensure product availability.

Key responsibilities

• Achieve secondary monthly sales targets and gross revenue growth.
• Plan efficient sales routes to boost productivity and increase net distribution.
• Expand weighted distribution by increasing SKU count in existing outlets.
• Ensure stock availability and rack execution according to planograms.
• Build strong relationships with customers to maximize satisfaction.
• Provide one‑on‑one training for PSRs, set monthly targets, and coach salesmen on market execution.
• Monitor performance through sales reports and motivate teams with incentives.
• Manage distributor appointments, retirements, and health (ROI) while adhering to joint business plans.
• Recruit, retain, and develop sales representatives.
• Implement FIFO and stacking norms to minimize expiry and stales.
• Track timely order delivery and ensure food compliance across distributors.

Required profile

• Undergraduate or postgraduate degree.
• 3‑5 years of FMCG sales experience.

Required skills