Associate Manager - Retention Marketing

About the role

Nykaa is looking for an Associate Manager to lead its retention marketing initiatives. You will shape customer retention strategies, improve channel efficiency, and drive innovative communication formats across the e‑commerce platform.

Key responsibilities

• Optimize push notifications and CRM campaigns to improve channel efficiency and develop new customer journeys.
• Identify site‑based opportunities for CRM, analyse performance metrics and recommend data‑driven improvements.
• Collaborate with category teams, brands and internal stakeholders to ensure balanced Share of Voice across categories.
• Deep‑dive into segmentation, build propensity models and experiment with tier‑based and vernacular communications.
• Design and test new templates, interactive creatives and additional touchpoints to boost engagement and conversion.
• Lead, mentor and develop a high‑performing retention marketing team, set goals, track performance and address skill gaps.

Required profile

• 5–8 years of experience in retention, lifecycle or CRM marketing, with 1–2 years of team‑management experience in e‑commerce, retail or fashion.
• Strong proficiency in data analysis, campaign performance tracking and deriving actionable insights.

Required skills

• Data analysis
• Campaign performance tracking