Associate Manager - Public Relations

About the role

Dentsu Creative is hiring an Associate Manager - Public Relations in Bangalore. The role develops and executes strategic PR initiatives that strengthen brand reputation, increase media visibility and support business objectives across clients. It covers media relations, corporate communications, reputation management, crisis communications and integrated PR campaigns, working with internal and external stakeholders.

Key responsibilities

• Develop and execute PR and communication plans aligned with client business objectives.
• Build relationships with journalists, editors, media houses, influencers and industry stakeholders.
• Lead media outreach to secure earned media coverage across print, digital, TV, radio and online.
• Draft and review press releases, media pitches, speeches, articles, Q&As and briefing documents.
• Manage media interactions, interviews, press conferences, product launches and corporate events.
• Monitor media coverage, industry trends and competitor activity.
• Develop crisis communication strategies, issues management plans and reputation management initiatives.
• Work with Creative, Digital, Social Media, Content and Client Servicing teams on integrated campaigns.
• Prepare campaign reports, media analysis, share of voice reports and PR measurement dashboards.
• Support new business pitches with communication strategies, PR proposals and media engagement plans.
• Mentor junior team members and build capability within the PR function.

Required profile

• 3 to 5 years of experience in PR, corporate communications, media relations, reputation management or strategic communications, preferably in a PR agency, consultancy or corporate function.
• Bachelor's degree in mass communication, journalism, PR, marketing, English, business administration or a related field; a postgraduate qualification in Communications or an MBA is an added advantage.
• Proven experience delivering integrated PR campaigns for corporate, consumer, lifestyle, technology or B2B brands.
• Strong network with journalists, editors and digital publications.

Required skills

• Excellent writing, editing, storytelling and verbal communication skills.
• Experience in media monitoring, campaign measurement, crisis communications and reputation management.