Area Sales Manager

About the role

The Area Sales Manager will be based in Guwahati and will lead sales activities across the assigned territory. You will develop and execute sales strategies, achieve volume and revenue targets, and build strong relationships with distributors, wholesalers and retailers.

Key responsibilities

• Plan and implement sales initiatives to meet assigned targets.
• Visit the market regularly to monitor competitor activity and ensure product visibility.
• Manage relationships with distributors, wholesalers and retail partners.
• Track performance metrics, prepare sales reports and share insights with head office.
• Coordinate supply and marketing activities with the central team.
• Support local trade promotions and sales campaigns.

Required profile

• Proven experience in area or territory sales management, preferably in FMCG or consumer goods.
• Strong ability to analyse market trends and use data for decision‑making.
• Excellent communication, negotiation and relationship‑building skills.
• Self‑motivated, able to work independently and manage multiple priorities.
• Bachelor’s degree in Business, Marketing or related field (or equivalent experience).
• Familiarity with the Guwahati market and surrounding areas.

Required skills

• MS Office
• Digital reporting tools