Area Sales Head – Lucknow

About the role

The Area Sales Head will lead sales operations for the Lucknow region, driving growth of mortgage lending and expanding the customer base across direct and retail channels. Reporting to the Cluster Area Head, the role combines strategic planning, channel management and team leadership to achieve regional targets.

Key responsibilities

• Deliver sales growth and increase market share by identifying new business opportunities and acquiring new clients.
• Develop and manage direct and retail DSA channels, implementing acquisition strategies and touch‑point management systems.
• Oversee mortgage lending volumes, maintain client databases and coordinate with Relationship Managers to maximise cross‑selling.
• Monitor lead generation, sales productivity and SLA compliance to foster a high‑performance culture.
• Analyse product positioning and competition, reporting emerging trends and opportunities to head office.
• Conduct engagement programmes and sales training for channel partners and internal teams.
• Prioritise high‑revenue products, deploy schemes and ensure customer satisfaction through relationship‑marketing initiatives.
• Support risk management by supervising loan proposals, documentation and regular credit‑worthiness monitoring.
• Prepare periodic MIS reports on profits, NPAs and new client acquisition for senior management.
• Guide, mentor and develop Relationship Managers, organising product and negotiation trainings.

Required profile

• Proven experience in sales leadership, preferably within mortgage or financial services.
• Strong understanding of direct and retail distribution channels and DSA partner management.
• Demonstrated ability to drive revenue growth, meet targets and manage a high‑performing team.
• Analytical mindset with experience in monitoring sales metrics, SLA adherence and risk indicators.
• Excellent relationship‑building skills with key clients and channel partners.
• Effective communication and training capabilities for internal and external stakeholders.

Required skills