Area Sales Executive

About the role

The Area Sales Executive will lead territory sales activities, driving secondary sales and market penetration for Britannia products. You will act as the commercial bridge between field teams and the company, ensuring objectives are met and brand presence is strengthened across the region.

Key responsibilities

• Achieve secondary sales targets and set objectives for Area Workers (AW) and Area Workers Sales Managers (AWSM).
• Communicate targets, track progress, and provide coaching to AWSM on best practices and sales call processes.
• Motivate and support AWs, ensuring they have the infrastructure, systems, and service levels needed to meet business goals.
• Develop and maintain relationships with existing dealers, increase depth and width per dealer, and prospect new outlets.
• Execute visibility, merchandising, and promotional activities, including launch of new consumer promos and trade schemes.
• Collect market intelligence on competitor activities, maintain records, and generate MIS reports.
• Represent Britannia for consumer complaints, liaise with Quality team, and ensure timely resolution.

Required profile

• Graduate degree.
• Competencies in market execution, business development, channel partner management, selling and negotiation.

Required skills