Social Media Marketing Specialist

About the role

Angara, a fine-jewelry brand known for its heritage in diamonds and gemstones, is seeking a results-driven Social Media Marketing Specialist. The role focuses on building and scaling Angara’s organic presence on YouTube, with secondary responsibility for Pinterest and TikTok. The ideal candidate lives and breathes content-first strategies that translate into measurable subscriber, view, and engagement growth.

Key responsibilities

• Plan, create and manage the YouTube content calendar from ideation through publishing via YouTube Studio.
• Drive subscriber, view and engagement growth using data-driven, algorithm-focused decisions.
• Monitor channel performance, surface insights, and adjust strategy based on trends.
• Conduct keyword research and write optimized video titles, descriptions and metadata.
• Set up and manage YouTube ad campaigns to amplify organic reach when needed.
• Grow Angara’s Pinterest business account: schedule pins, build boards, track analytics and run paid boosts.
• Execute TikTok posting schedule and basic performance tracking.
• Collaborate with design and video teams to brief and review short-form assets.
• Identify search and social trends and feed them into the monthly content calendar.
• Leverage AI tools (Claude, vidIQ, Gemini or equivalents) to accelerate research, scripting and reporting.

Required profile

• 3–5 years of social-media experience with a strong focus on YouTube organic growth, preferably targeting the US market.
• Proven track record of growing a YouTube channel (subscribers, views, engagement) – examples must be provided.
• Hands-on experience with YouTube Studio, analytics, A/B testing and community-tab management.
• Solid understanding of YouTube SEO and audience behavior.
• Experience managing Pinterest business accounts and running paid boosts.
• Strong writing ability for scripts, briefs, titles and descriptions.

Required skills

• YouTube Studio
• YouTube SEO tools (vidIQ, TubeBuddy, Google Trends)
• YouTube ad platform
• Pinterest business account (Idea Pins, boosting)
• TikTok posting and analytics
• AI content tools (Claude, Gemini, vidIQ)
• Keyword research