SEO Specialist

About the role

The SEO Specialist will execute and implement comprehensive SEO and Generative Engine Optimization (GEO) strategies to drive organic growth and ensure client success. This position blends hands‑on SEO execution with technical expertise in both traditional and AI‑powered search, while owning website operations, CMS management, and QA processes.

Key responsibilities

• Execute on‑page and off‑page SEO strategies across e‑commerce and B2B/B2C sectors, including keyword research, content optimization, and internal linking.
• Manage technical SEO audits, site architecture, schema markup (JSON‑LD), sitemap and robots.txt files, and crawl‑budget optimization.
• Coordinate with development teams to resolve page‑speed issues, implement redirects, canonical tags, and ensure accurate QA of all website changes.
• Maintain and operate CMS platforms (Contentful, WordPress) to apply metadata updates, structured data, and content changes without heavy developer reliance.
• Track performance using Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog and produce monthly reports with actionable insights.

Required profile

• 3–5 years of dedicated SEO experience with a proven record of organic growth campaigns.
• Strong hands‑on technical SEO expertise, including site audits, algorithm updates, and architecture redesign.
• Familiarity with Generative Engine Optimization (GEO) principles and monitoring AI‑generated search visibility.
• Advanced proficiency with SEO tools such as Semrush, Ahrefs, Google Search Console, GA4, and Screaming Frog.
• Practical experience managing Contentful and WordPress CMS environments and executing SEO‑focused website changes independently.

Required skills

• SEO & GEO strategy implementation
• Technical SEO (site architecture, crawl budget, redirects, canonical tags)
• Structured data markup (JSON‑LD, schema)
• Contentful and WordPress CMS management
• Keyword research and content optimization
• Link building and backlink management
• Google Search Console, Google Analytics 4, Ahrefs, Semrush, Screaming Frog
• Log file analysis and crawl error diagnostics